77sb Privacy Policy — How We Handle Your Personal Data

This Privacy Policy ("Policy") describes how 77sb ("77sb", "we", "us", "our") collects, uses, stores, and discloses personal information when you access or use the 77sb website and associated services including online casino gaming, sports betting, account management, and payment processing. By using the 77sb platform, you acknowledge that you have read and understood this Policy and consent to the practices described herein.

This Policy applies to all users of the platform, including visitors, registered players, and former account holders whose data we retain in accordance with our data retention obligations. If you do not agree with this Policy, you should discontinue use of the 77sb platform immediately. For questions about this Policy, please contact us via the email address in the footer of this website.

Categories of Personal Data We Collect

Depending on how you interact with the 77sb platform, we may collect the following categories of personal data:

1. How We Collect Your Personal Data

77sb collects personal data through the following means:

• Directly from you: when you register an account, complete KYC verification, make a deposit or withdrawal request, contact support, or participate in a promotion.
• Automatically: when you browse or interact with the platform, our systems record device data, session data, IP address, and usage patterns via server logs and browser cookies.
• From payment processors: when a deposit or withdrawal is processed via bKash, Nagad, Rocket, Upay, Visa, Mastercard, or a bank transfer, the payment provider shares transaction confirmation data with us to reconcile your account.
• From third-party identity verification providers: where we use a third-party KYC or age-verification service to confirm your identity and eligibility, that provider may return identity confirmation data to us.

2. How We Use Your Personal Data

77sb uses the personal data we collect for the following purposes:

• 2.1

  Account management and service delivery: to register and maintain your player account, process deposits and withdrawals, credit bonuses, and provide access to casino games and sports betting markets.

• 2.2

  Identity and age verification (KYC): to confirm that you meet the eligibility requirements set out in our Terms and Conditions, including the 21+ age restriction, and to comply with anti-money laundering obligations.

• 2.3

  Security and fraud prevention: to monitor for suspicious activity, detect unauthorised access, prevent fraud, and protect the platform and its users from abuse or manipulation.

• 2.4

  Customer support: to respond to your enquiries, investigate complaints, resolve disputes, and provide technical assistance relating to your account or transactions.

• 2.5

  Responsible gaming compliance: to enforce deposit limits, self-exclusion requests, and age verification obligations, and to monitor usage patterns that may indicate problematic gambling behaviour.

3. Legal Basis for Processing

77sb processes your personal data on the following legal bases:

• 3.1

  Contractual necessity: processing is required to fulfil the contract between you and 77sb — namely, to provide you with a registered player account, process transactions, and deliver gaming services as described in our Terms and Conditions.

• 3.2

  Legal obligation: processing is required to comply with applicable laws and regulations, including anti-money laundering legislation, age verification requirements, and financial record-keeping obligations.

• 3.3

  Legitimate interests: certain processing activities — including fraud detection, platform security, responsible gaming monitoring, and technical performance analytics — are carried out on the basis of our legitimate interests as a platform operator, provided those interests are not overridden by your rights and freedoms.

4. Sharing Your Personal Data

77sb does not sell your personal data to third parties. We may share your data only in the following limited circumstances:

• 4.1

  Payment service providers: to process deposits and withdrawals, we share necessary transaction data with payment providers including bKash, Nagad, Rocket, Upay, and card processing networks. These providers are subject to their own privacy and security obligations.

• 4.2

  Identity verification providers: where KYC checks are handled by a third-party verification service, we share the data necessary to complete verification. The provider returns only a pass/fail result and the supporting document reference — it does not retain your full documents beyond its own retention policy.

• 4.3

  Legal and regulatory authorities: 77sb will disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law or a valid legal order. We will notify you of such disclosure where we are legally permitted to do so.

• 4.4

  Technology and infrastructure providers: service providers who support the operation of the 77sb platform — including hosting, analytics, and customer support tools — may process data on our behalf as data processors. These providers are contractually required to process data only as instructed by 77sb and to maintain appropriate security standards.

5. Cookies and Tracking Technologies

77sb uses cookies and similar tracking technologies to operate the platform efficiently, remember your preferences, and analyse usage patterns. By continuing to use the platform after being informed of our cookie practices, you consent to our use of cookies as described below.

• 5.1

  Essential cookies are necessary for the platform to function. They maintain your logged-in session, remember your language preference, and ensure the security of your account activity. These cookies cannot be disabled without breaking core platform functionality.

• 5.2

  Analytics cookies help us understand how users interact with the platform — which pages are visited most frequently, how long sessions last, and where users exit. This information is aggregated and anonymised; it is used to improve platform performance and user experience, not to identify individual users.

• 5.3

  You may manage cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies. Note that disabling certain cookies may affect your ability to use some features of the 77sb platform, such as staying logged in across sessions.

6. Data Retention

77sb retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy legal, regulatory, financial, and reporting obligations. In practice, this means we typically retain account data for a minimum of five (5) years following the date of account closure, in order to meet anti-money laundering record-keeping requirements.

Where personal data is no longer required for any legitimate purpose, 77sb will take reasonable steps to securely delete or anonymise it. Transaction logs and financial records may be retained for longer periods where required by applicable financial regulations. If you wish to request deletion of your data, please see Section 7 of this Policy regarding your rights.

7. Your Data Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 77sb:

• 7.1

  Right of access: you have the right to request a copy of the personal data we hold about you, together with information about how and why we process it.

• 7.2

  Right to rectification: if any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may also update certain account details directly from your account settings.

• 7.3

  Right to erasure: in certain circumstances, you have the right to request that we delete your personal data. This right is not absolute — we may be required to retain certain data to meet legal obligations even after you request deletion.

• 7.4

  Right to restriction: you may request that we restrict the processing of your personal data in circumstances where you contest its accuracy, where processing is unlawful but you oppose deletion, or where we no longer need the data but you require it for a legal claim.

• 7.5

  Right to object and right to withdraw consent: where processing is based on legitimate interests, you have the right to object. Where processing is based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal. To exercise any of these rights, contact us via the email address shown in the footer of this website.

8. Data Security

77sb implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data transmitted between your device and our servers, secure storage of account credentials using industry-standard hashing protocols, access controls restricting data access to authorised personnel only, and regular security assessments of our platform infrastructure.

While we take data security seriously, no system can guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, 77sb will take prompt steps to contain the breach and will notify affected users as required by applicable law. If you believe your account has been compromised, please contact our support team immediately via the email address in the footer of this website.

9. Protection of Minors

The 77sb platform is strictly for adults aged 21 and above. We do not knowingly collect personal data from persons under the age of 21. If we become aware that personal data has been provided by or relates to a person under the age of 21, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered an account on the platform, please notify us immediately via the support email address in the footer of this website.

10. Changes to This Privacy Policy

77sb reserves the right to update or amend this Privacy Policy at any time. Any material changes will be communicated to registered users via a notice on the platform or by email. The updated Policy will display a revised effective date at the top of the page. Your continued use of the 77sb platform after any update constitutes your acceptance of the revised Policy. We recommend reviewing this page periodically to stay informed of how we handle your personal data.

11. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77sb processes your personal data, please contact our support team via the email address displayed in the footer of this website. We aim to respond to all privacy-related enquiries within 5 business days Bangladesh Standard Time (BST, UTC+6). Where your request relates to a data subject right (such as access, rectification, or erasure), we will acknowledge receipt within 3 business days and provide a substantive response within 30 calendar days.